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E0033 · Aug 22, 2026 · 3h 17m 14s

Groupon, Netflix And Algorithm Grinding: Mike Hitt

A conversation with Mike Hitt

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Inside the conversation

What does it take to start from the bottom, build a successful recording studio, work with major entertainment companies, and then learn an entirely new game through social media and the algorithm?

Technology & InnovationBusiness & Entrepreneurship

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  1. Intro ↗
  2. Building a Studio Business Beyond Hip-Hop ↗
  3. Curiosity, Business Mindset and Learning to Adapt ↗
  4. Grinding the Algorithm and Building an Online Audience ↗
  5. Objectivity, Creativity and Learning to Critique Your Own Work ↗
  6. Mike Hitt’s Come Up and the Birth of His Studio ↗
  7. Learning Audio Engineering Through Practice and Experience ↗
  8. Producing, Music Licensing and Knowing Your Value ↗
  9. Pittsburgh’s Music Culture, Relationships and the Need for Validation ↗
  10. Self-Awareness, Pattern Recognition and Personal Growth ↗
  11. Boundaries, Accountability and Being Your Brother’s Keeper ↗
  12. Reinvention and Fighting to Keep the Studio Alive ↗
  13. Mentoring Artists and Investing in the Next Generation ↗
  14. Technology, AI and Using ChatGPT as a Personal Assistant ↗
  15. AI-Generated Music, Creativity and Intellectual Property ↗
  16. Breaking Into Film and Television Through ADR ↗
  17. Pricing Creative Work and Managing Client Expectations ↗
  18. Success ↗

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